Marketing Programs: Providing Tried-and-True Results At An Affordable Cost

Local SEO (Search Engine Optimization specifically for local businesses) is the process of configuring your website in a way that helps insure your company will place higher in local search rankings. This may not be too important for a company like IBM or Microsoft, but for any company that has a local presence and local address, and would like customers and potential customers to visit that local address, then a strong local SEO strategy is critical.

Local SEO is a powerful way to get the name of your company in front of local customers and potential customers. Google and other search engines have developed very sophisticated search algorithms that is able to generate precise local search engine results pages. The pages are now displaying many more results than ever before that are location-centric. What all this means is that local companies that know how to harness the power of local SEO will tend to display at the top of the results pages.

People tend to have short attention spans. That’s why it’s so crucial for your business to appear at the top of the search engine results page. When people type in search terms, they want to find the right solution to their problem right at the top of the page. They don’t want to sift through dozens of websites looking for the right service provider. If you can get your company at the top of the list, you will capture a great deal of local search engine traffic.